Update of sales plan, budget and strategy

2025-03-31

Persistence and making maximum use of the unique advantages of the site are examples of what Torsboda Industrial Park should prioritize in sales work. The Board of Directors has updated the company's strategic direction and the CEO is now working on a revised budget adapted to new conditions.

- The strategy shows the direction for us when we prioritize in our customer work. It's good that long-term business takes precedence over quick trades. We have the mission to create many jobs and then we need to have the courage to work towards the right contract, not just sell the land,” says Christian Söderberg, CEO of Torsboda Industrial Park.

On about half of the 150 hectares of land in Torsboda so far developed for industrial establishments, PTL was supposed to build its anode factory. That agreement is now closed and the company is now working on finding the right buyer for that land as well. Cain Dotson is a business developer and is responsible for the company's customer dialogues.

- We continue to seek actors who can provide many jobs per square meter and megawatt of electricity. The strategy also says that we should prioritize developers who need more space or more energy than other sites in our region can offer. It is important that we make the most of Torsboda's unique benefits,” says Cain Dotson.

The company is now working on an updated investment budget in which some infrastructure investments are postponed to the future, for example, the temporary interchange does not need to be built now. Since PTL's land purchase does not come off, the company needs other financing. According to the Owners' Directive, shareholders are to ensure financial flexibility allowing investment for the exploitation of the industrial park and financing of the company's operations is to be financed through capital injections or loans.

- The Board of Directors has decided that we have a loan totaling 160 million from our owners, which are Sundsvall and Timrå municipalities. By selling land, we will then recoup our costs,” says Christian Söderberg. The importance of increasing the population and generating growth that can generate developed welfare remains. We have a place with excellent conditions for electricity-intensive industry and we have taken steps forward in terms of infrastructure. Our site is even better now than two years ago when we signed an agreement with PTL so I believe in new exciting establishments.

Here it happens - in your mailbox

These days you get fresh reading home to you

Petter Lundqvist new Chief Operating Officer

Petter Lundqvist is the new Chief Operating Officer and Vice President at Torsboda Industrial Park. He has worked in the construction and real estate industry in various managerial roles for the past 25 years.

The World to Visit

Forty ambassadors from different countries greeted Torsboda Industrial Park on Tuesday. One of them was Angeline Musili. She is Kenya's ambassador and has lived in Stockholm for a year.

“Green electricity is our gold”

Västernorrland's position, opportunities and challenges in the green transition were on the agenda when Sundsvall Municipality and the HSO project invited meetings with industry representatives and municipal employees in the region on Monday.

The agreement with PTL is now closed — work on new establishments continues

Torsboda Industrial Park and PTL have concluded the agreement signed by the parties in 2023 for the transfer of land for an industrial establishment. Torsboda Industrial Park is thus continuing to work with other stakeholders but at the same time has the window open for an anode factory in some form.